Żywiec company’s special offer. Images of characters from the game „Angry Birds” have been placed on the 0.5l Żywiec Zdrój Smako-łyk.

This is not the end of attractions however. Each bottle cap has a code printed on the bottom. The consumers can redeem 3 codes on the website wyrzutnianagrod.pl to receive a power-up code for “Angry Birds” and a chance to win one of the 2 thousands briefcases with the game characters.

In the shop the action is supported with POS materials. The photos show cardboard displays placed by the checkout.

The displays stand out thanks to a colorful graphics design and a transparent ball mounted in the middle of the stand, where the products can be seen.

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