Duracell made sure that the batteries are presented near the checkout area, where impulse purchases rule supreme.

The commercial with the pink, tireless, battery-powered bunny – of Duracell brand of course – must be familiar to everybody. This is why the company made sure to make it the main symbol visible on the expositor.

The small counter display is made of plastic. The black color sets it apart from colorful advertisements and expositors of other companies. This is why the red mascot of the brand and he inscription “1st battery brand in the world” is even more noticeable. The most popular AAA batteries were placed on two levels.

Another advantage of the location of the display is that there is no other competition. The customer who submit to the impulse of buying a battery from the display by the checkout area, is left with no choice of other brand.

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