Do alcohol shelves have to be an even row of bottles? Definitely not. In liquor stores, more and more often we can see original expositions. A great example of this is the Starotoruńsa vodka.

The shelf on which the bottles are presented is highlighted with a framing. The plastic frame is supposed to resemble frosty glass – which connotates with perfectly served, cold vodka. Another plus for associating the brand with symbols of Toruń, as there is artwork of “frosty” Copernicus on one side and city monuments on the other. Along the shelf a price strip with a panorama of Toruń.

The unique exposition draws attention. Even those customers who are not familiar with the brand, will reach for this bottle to find out what the drink of the famous astronomer tastes like.

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