RAISE A TYSKIE TO VICTORY
It is not possible to walk by this display and ignore it. The large cardboard stand draws attention of even the least dedicated football fans. Both sides of the stand are covered by a large image of a famous past football player Zbigniew Boniek accompanied by other football fans. Additionally a goal and a football are placed in the center of the exposition.
The Tyskie Browary Książęce’s campaign is intended to highlight that people from all places and professions are united by a common love of football. Tyskie Browary Książęce is a company with traditions, as the history of this brewery began over four centuries ago. To this day, people from all around the world enjoy that special taste of Tyskie beer. The World Football Cup is in full swing. „And do you keep your fingers crossed for your team?”