Stand for salad sauces of Knorr brand in the vegetable zone. The tray is made of wood and it has been placed on a metal leg, whose height can be regulated. The display is a part of cross selling technique. It is an action meant to cause the customer to make an impulse purchase decision by presenting the products in extra locations. The products should complements the assortment in the given area, for example in the beer aisles there are also snacks.

In the example from the photos, Knorr has placed their salad sauces in the vegetable area. This action is a perfect example of cross selling. When buying vegetables for a salad, there is a good chance that the Customer will also take the aforementioned sauces, even if they had no such plans initially.

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