Commonly used technique to attract consumers’ attention is to use visual clues, usually products in their expositors. That is the strategy practiced by the Philips company in this stand for light bulbs.
The display is mostly made from cardboard in the brand’s colors. The topper has large “The Philips Light Center” name on it and the side panels are nothing other than massive installation imitating the half of the light bulb. The creative realization on the side panels looks like it has been lit from inside and it fulfils the company’s message.