Promotion meant to increase brand awareness and to widen the distribution of the promoted products.

For a set amount of promotional bottle caps, the Consumer can receive a 0.5l Pepsi drink, a set of 5 hot wings in KFC restaurant, or Philips headphones.

In the photos there are promotional Pepsi corners with the slogan “great gifts”, which highlight the pallet exposition and company stand of the brand in the shop.

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