Panasonic – the Japanese concern known especially for the high-class electronics, also produces batteries. The cardboard stand was placed in the main passage, near the racks between side aisles.

Good location – near the exposition of minor battery powered electronics – makes people buying, for example a camera, gladly grab another set of batteries. The intense, yellow color of the stand and the clear product artwork with he logo is another advantage. It draws attention and increases the chance that the customer will grab the batteries of the renowned company, even if there is a large offer of the competition nearby.

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