NUTELLA – SWEET “HELLO” (ITALY)
Polish consumers have known the delicious chocolate Nutella cream in jars for years. We hope that they will very soon have a chance to discover its different versions available in other countries.
In Italian shops and gas stations we can see small counter displays, with cookies in the style of Italian cannoli filled with Nutella. The characteristic white and red colors of Nutella and the shape of the jar leave no doubts that the cookie contains the chocolate-nut cream.
For Italians, for whom breakfast usually means a cup of strong aromatic coffee with sweet, preferably warm cornetto, or croissant, crostata, cannoli, it is a very good solution. Customers paying for gas or entering the shop to get their favorite morning newspaper will gladly grab a cookie with the familiar cream. Great idea! We want this solution in Poland as well!