A big plus for Nescafe for this form of exposition of coffee bags. The bags contain just enough coffee for one, characteristic, red mug.

It is always pleasant to see forms of presentations which are simple and so effective. The company went with a simple connotation and it is a success. What do we associate with Nescafe? A red mug, of course.

In the red plastic mug the producer has placed coffee bags. The customer can take them out from the drawer stamped in the bottom part of the mug.

Another advantage is the placement of the expositor right in front of the checkout, in the impulse purchase zone. Without a doubt, many customers will reach for a portion of coffee, even if they did not have such intention initially.

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