DURACELL – HANGING EXPOSITOR
Duracell is another producer who chooses originality in presenting their assortment. This is the best example of it. The company specializes in production of batteries. It created a hanging expositor which is an exact, enlarged copy of the popular AAA battery. The resemblance is not just in the shape but also the color scheme, and inside on a few hangers there are the most popular batteries.
Admittedly, the stand has been placed in a good spot – in the battery-powered toys aisle. It is an excellent example of cross-promotion. The customer buying a toy, busy with the shopping may often forget the necessary batteries. Thanks to Duracell’s original hangers, they definitely will not.