This display, designed for Rossman chain, invites customers to take advantage of the array of cosmetics for sun protection. The expositor is made of cardboard, but it seems very sturdy. The low base is practical and the topper with side panels are not only part of the stand’s structure, but they also communicate useful information about sunbathing. On one of the sides there are also two hanger displays.
Due to the amount of sun protection products being smaller than predicted, the other side of the stand was stocked with insect repellants. This is a good example of cross selling, as many people using sun filters experience trouble with mosquitos or ants.