BUYING? TAKE MORE! TIC TAC (GERMANY)
TicTac producers realize very well that it is an impulse purchase product, whose sale is by and large dependent on the method of exposition. We have already shown various forms from different countries. This time the German version.
The boxes of mints are presented on a cardboard display in the shape of a giant TicTac box. On the other side there are small shelves, and on them three flavors – classic mint, orange and strawberry.
The producer remembers that a modern client prefers images to text. This is why on the top of the display there are icons and below the corresponding phrases: in the car, in the office, at home. Surely some of the clients will notice this form of promoting TicTacs and will grab a box. Especially if it is enlarged, containing even 200 mints.