Brand sports shoes are usually placed on shelves which are screwed to the wall and present a the store’s large assortment.

This time, Nike wants to set their new model apart. To do so they invested in a standalone display. The appearance is very modern and refers to the lightness the customer will feel when exercising n this company’s shoes. The entire display is illuminated with a blue light.

A very interesting solution here is attaching the product to the display. A shoe is not fixed permanently however, and it can be changed for another model if needed. It is possible thanks to the magnet attached to the protruding, transparent handle, on which the shoe is placed. Then another magnet is placed in the shoe and the exposition is ready.

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