BEER TERRITORIES IN DELIKATESY CENTRUM
Beer territories is a rack of Polish and foreign beers.
Connoisseurs of the golden beverage can find the rarities divided into categories such as light beers, beers with a higher degree of bitterness, and heavy beers. Additionally there is also a shelf with limited edition beers.
The rack also serves to educate the customers about the offered products. „Taste knowledge, take a leaflet” – this slogan encourages the reader to study the beer brochure.
In order to increase the size of the Consumer’s one-time purchase, the rack designer made sure to include collective packaging for beer. Cardboard 4-packs are available on the lower shelf, which the customer can fill with bottles of their choice and take home.