ADIDAS – SHOWER GELS
Adidas offers shower gels on a stand referring with its shape to… a plastic bottle of shower gel.
On each of the three shelves there are only three bottles, but that is not important for the producer. The more important thing is to draw attention to the specific cosmetic and company.
The stand has been placed near the entrance to the aisle with cosmetics for bathing and body care, and the interesting form of the stand will draw the attention of all the customers passing by. It becomes more likely then, that when looking for shower gel they will choose the Adidas brand one. The likelihood of purchase also increases when the customers look for other cosmetics, but inspired by the impressive exposition, they grab the promoted cosmetic.