Pedigree – Taste of dogs’ dreams

The cardboard stand for Padigree brand of dog food is an example of a simple, but effective exposition.

The relatively standard form of the stand has been given some originality by making the shape of the side pannels and the topper more attractive, and the presented bags have been sorted, by adding cardboard dividers, marking the space on the shelf for individual types of products.

Another notable detail is the placement of the stand near other products for dogs. When buying a bowl for their dog, the customers might also think of getting some dog food, which is availible over on the Pedigree stand. This way the exposition makes use of the Cross-selling method.