Euroshop 2020: Tic Tac on a leg
It is safe to say that there is no need to exaggerate the exposure in order to be seen. The Tic Tac exposition was made of plastic in a form reminiscent of a squat drop with clear shelves to highlight the illumination makes it difficult to walk around it. It’s not a tall rack itself, but putting it on a high-end is making products at the height of sight and hand.