DANONE – WHEN HUNGER STRIKES

Angry face, squinted little eyes… yes it can only be… Hunger.

In the stores a new „Method against Hunger” appeared, this time in a drink form. With this version of Danio, all you have to do is shake it, stretch the straw and pierce the lid.

Danone shows these products on a strip hanger, hanged near the refrigerators. Thanks to being transparent, the customer has the impression that the boxes are floating in the air. People with a stronger sense of humor might interpret that as an attack of Hunger, especially since this well-known character is staring menacingly from the lids.

A plus for an original idea – both the product and its presentation.