Cross selling by Clipper
This stand is made entirely of cardboard with full print on it. In the construction of the stand, brand decided to use two shelves for smaller lighters and the gases and to use perforated panel . The use of such a panel made it possible to show larger lighters hung on hooks. Brand also decided to put a stand next to a counter with vigil lights. Such a placement is a example of cross salling, because these products are complementary.
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