Ballantine’s

Stand for Ballantine’s brand whiskey. The first thing that draws attention is the large imitation of a bottle on the top of the stand. This way, the expositor communicates what products can be found on it from far away.

Another interesting element is the mirror surface of the panels. It makes the products seem like they are floating. It also creates the effect of movement of the image in the mirror, which cannot be seen in the photos, but which is very noticeable when seen in the store.