ŻYWIEC – BEER WITH TRADITION

Żywiec beer producer has decided to choose an exposition connected to tradition and nature.

The plywood display has been made to resemble an original shelf or a puzzle. Different bottles were placed on several levels. Additionally there is a pocket on the side – also made of plywood – for leaflets of promotional materials.

In the crowd of colourful plastic displays, this one clearly stands out. The raw plywood is only decorated with the logo and name of the company and a reminder that the Żywiec school of brewing has traditions reaching 1856. Those dark brown inscriptions fit well with the light plywood.

An interesting idea, original composition of shelves and a material rarely used by alcohol producers.