Interesting solution by Wawel
Wawel is well known for its self-service stand. The metal structure that is permanently placed inside the store, it has transparent storage tanks and a illuminated topper. However, this is not the end, brand has also installed a basket in which we can find “school cone”. “School cone” is made out of cardboard, shaped in reversed pyramid, which is designed to insert candies. The form of exposition does not only effectively communicates with the consumer and encourages the purchase items but, also, stands out in the store. All of this makes this display functional for a customer.