The cardboard stand for Helios shoe products has a simple structure but due to detailed artwork is not left unseen. Also, the wobblers are the additional accents and they can easily catch the eye. The color scheme is toned down with its navy blue background but not boring thanks to red elements corresponding with the brand’s logo. The aesthetically cut trays are encouraging to try out products. Also, the information can be found on the side panels as well as communication on the topper and on the base.