BARILLA – NUMBER 1 PASTA IN ITALY
“Choose the number 1 pasta in Italy” – a reference to the country which is very often associated with pasta dishes is the first step in winning a customer. Especially since Barilla is in fact an Italian grocery concern, which is the leader not only in the pasta market but also ready sauces.
On the shown stand the company presents their large offer the customer can choose pasta of several kinds and shapes. Beside it, there are the ready sauces. Depending on the fantasy and appetite it is possible to conjure a supper of Italian specialties.
The sturdy cardboard stand has been reinforced with metal elements, thanks to which it can hold not only the relatively light pastas, but also the much heavier jars of sauces and accessories. The artwork is also important – intense dark blue with appetizing spaghetti and company logo.